The American Women's College of Bay Path University
Bachelor of Science in Business
Increasingly, businesses are relying on digital platforms and social media as key components of their marketing strategy. Our Bachelor of Science in Digital Marketing Management will prepare you to stand out as an informed and savvy marketer, ready to guide organizations through the rapidly evolving field of digital marketing.
Through your coursework at The American Women’s College, you will learn how to achieve business objectives by using digital media tools and applying analytics skillfully. The program also puts emphasis on learning the fundamentals of a social media campaign and managing branding issues.