Director of Graduate Admissions
Digital marketing involves the use of social media, websites, mobile phones, digital platforms, data analytics and visualization tools to promote any given service or product (B2B as well as B2C). Effective digital engagement is crucial in today’s marketplace.
Bay Path's MS in Digital Marketing graduate degree gives students the specialized knowledge and skills required for success in this rapidly developing field. Graduates will be better equipped for the current and future landscapes of digital marketing and will be able to leverage knowledge of research, strategy, and analytics to support key business objectives.