12 p.m. EST | Register
A nationwide survey of graduate marketing and enrollment leaders at more than 200 institutions has yielded important insights on the most effective strategies for today's enrollment goals. This presentation will offer enrollment leaders an opportunity for a comparative analysis of their current practices against requisites for enrollment success, the strategic use of KPIs for adaptive planning, and the application of dynamic budgeting to maximize resource allocation. Attend this live expert speaker webinar to uncover the blueprint for synchronizing marketing and recruitment to evolve new student enrollment strategies.
Our Presenters
Dr. Shane Pruitt
Assistant Vice President of Enrollment Consulting Services, Ruffalo Noel-Levitz
With nearly 15 years of recruitment and enrollment experience, Shane Pruitt is the Assistant Vice President of RNL's Enrollment Consulting Services, serving various top-tier RNL partners in both private and public spheres. He also supports the efforts of all associate consultants and executives working within enrollment management consulting. Dr. Pruitt has a proven track record of successfully implementing data-informed enrollment strategy as a former on-campus administrator, EdTech consultant, and higher education subject matter expert for a leading management consulting firm. His areas of expertise include the undergraduate, graduate, and professional program prospective student experience; enrollment data analysis and interpretation; external partnership-building and pipeline development; volunteer management and stakeholder buy-in; and branding, marketing, and communications. Dr. Pruitt has a doctorate in adult and higher education from The University of Memphis. He also holds a Master of Education and a Bachelor of Science in microbiology from the University of Oklahoma.
Dr. Michael Ritter
Senior Vice President of Enrollment, Graduate & Online Enrollment, Student Success, Ruffalo Noel-Levitz
With over 20 years of experience in enrollment management, including oversight of traditional, graduate, and online recruiting, as well as financial aid and institutional marketing, Michael Ritter propels the success of RNL partners with data-driven strategy, and a focus on meeting key institutional goals with high return on investment. His areas of expertise include strategic planning and execution, staff training, and statistical analysis. Dr. Ritter has served in multiple cabinet level roles in higher education, including vice president for enrollment and vice president for marketing and institutional effectiveness. He's also led strategic initiatives across organizations, including institutional research, academic program prioritization and cost analysis, finance, and human resources, and teaching graduate-level courses in strategic marketing, research methods, and statistics. Dr. Ritter earned a DBA in marketing from Anderson University (IN), an MBA in finance from the University of Illinois, and a bachelor’s degree in mathematics from Greenville College (IL).