Impact Digital Media.

Enrolling Now, Classes Begin March 2, 2020

upcoming PROSPECTIVE student events:
• online info session | NOVEMBER 18 | 12 p.m.

Social Media is everywhere. Virtually all institutions and everyone with access to the internet are part of the ever-expanding social world. Communications will never be the same. Real time consumer opinion has become a primary influence on brand equity. So how do you create buzz, monitor what’s trending, and analyze the impact of your communications?

our MS in Communications focuses on teaching how to effectively:

• Assess the quality and consistency of the messaging that organizations are communicating through the many forms of social media

• Design multi-media campaigns that connect with the followers of an organization or its brand, capitalizing on their media preferences with language that they can understand

• Utilize Google Analytics® and other readily available tools to demonstrate the efficiency of campaign tactics

• Integrate digital media with traditional media to avoid mixed messaging and optimize the effect of campaigns