Sheryl L. Kosakowski, MS, MBA
Senior Director of Graduate Admissions
Social Media is everywhere and Twitter®, LinkedIn®, Facebook®, and YouTube® are among the most popular. Organizations of all kinds have jumped on the social media bandwagon. Virtually all institutions, and everyone with access to the World Wide Web, are part of the ever-expanding social world. Communications will never be the same.
So much so that brand management has become an oxymoron, and real time consumer opinion has become the primary influence on brand equity. So how do you create buzz, monitor what’s trending, and analyze the impact of your communications? That’s where our MS in Communications comes into play.
In this program, you will learn how to assess the quality and consistency of the messaging that organizations of all kinds are communicating through social media in its many forms: design multi-media campaigns that connect with the followers of an organization or its brand, capitalizing on their media preferences with language that they can understand; utilize Google Analytics® and other readily available tools to demonstrate the efficacy of campaign tactics; and integrate digital media with traditional media to avoid mixed messaging and optimize the effect of campaigns.