Create Buzz. Monitor Trends.
Impact Communication.

Enrolling Now, Classes Begin June 25, 2018

Social Media is everywhere and Twitter®, LinkedIn®, Facebook®, and YouTube® are among the most popular. Organizations of all kinds have jumped on the social media bandwagon. Virtually all institutions, and everyone with access to the World Wide Web, are part of the ever-expanding social world. Communications will never be the same.

So much so that brand management has become an oxymoron, and real time consumer opinion has become the primary influence on brand equity. So how do you create buzz, monitor what’s trending, and analyze the impact of your communications? That’s where our MS in Communications comes into play.

With this degree you'll learn how to assess the quality and consistency of the messaging that organizations are communicating through the many forms of social media.

• Design multi-media campaigns that connect with the followers of an organization or its brand, capitalizing on their media preferences with language that they can understand
• Utilize Google Analytics® and other readily available tools to demonstrate the efficacy of campaign tactics
• Integrate digital media with traditional media to avoid mixed messaging and optimize the effect of campaigns

About the Degree

• Classes start every October, February, and June
• 36 credit, 12 course program, is offered 100% online
• Accelerated 8-week format, see our course schedule 
• Attend full or part-time, complete your degree in 1-2 years, see program outcomes
• Our extraordinary faculty are accomplished in the field, learn more about our program director, Robin Saunders
• Designed for any college graduate who wants to work in the industry in a leadership capacity
• Graduate certificate available in Emerging Media & Communications
• Students learn in a small, intimate, highly dynamic and interactive online community 
• Our mission is to assist students in becoming more independent and successful learners by providing access to mentoring, tutoring, library/academic resources ,  career development, and career services
• Financial Aid is available
• No GRE or GMAT required