Sheryl L. Kosakowski, MS, MBA
Senior Director of Graduate Admissions
Social Media is everywhere and Twitter®, LinkedIn®, Facebook®, and YouTube® are among the most popular. Organizations of all kinds have jumped on the social media bandwagon. Virtually all institutions, and everyone with access to the World Wide Web, are part of the ever-expanding social world. Communications will never be the same.
So much so that brand management has become an oxymoron, and real time consumer opinion has become the primary influence on brand equity. So how do you create buzz, monitor what’s trending, and analyze the impact of your communications? That’s where our MS in Communications comes into play.
With this degree you'll learn how to assess the quality and consistency of the messaging that organizations are communicating through the many forms of social media.