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Digital Marketing Management

Help organizations develop modern communication strategies and achieve their business goals. Earn a Bachelor of Science in Business with a Digital Marketing Management major.

Why Digital Marketing Management at The American Women’s College?

As the importance of digital marketing and social media increases, businesses look to informed, savvy marketers to guide their communications and manage their online brands.

As a digital marketing manager, you play an important role in reaching and influencing customers and clients. Content marketing, email marketing, social media marketing and mobile marketing are just some of the components of a digital marketing manager’s job.

Developing, executing and monitoring a complete and comprehensive digital marketing strategy is also key to keeping your business at the forefront of the digital marketing world.

The Digital Marketing Management major will prepare you to create, manage and analyze digital marketing strategies and campaigns.

In this major, you will learn how to:

  • Develop an effective social media campaign
  • Manage digital media tools and applications
  • Assess and manage online branding issues
  • Perform effective online marketing research
  • Apply analytics to measure your success and inform your strategy