Help organizations make a meaningful impact on their communication strategies and business objectives. Major in Digital Marketing Management.
Why Digital Marketing Management at The American Women’s College?
As the critical importance of digital marketing and social media increases, businesses look to informed, savvy marketers to guide their communications and manage their online brands.
As a digital marketing manager, you play an important role in reaching customers and clients. Content marketing, email marketing, social media marketing and mobile marketing are just some of the components of a digital marketing manager’s job. Developing, executing and monitoring a complete and comprehensive digital marketing strategy is also key to keeping your business at the forefront of the digital marketing world.
The Digital Marketing Management major prepares students to create, manage and analyze digital marketing strategies and campaigns. In this major, you will:
- Use digital media tools and applications
- Learn the fundamentals of a social media campaign
- Understand how to manage online branding issues
- Perform online marketing research
- Apply analytics to inform strategy