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Leading Edge: Using AI in Admissions, Marketing, and Beyond: Emerging Best Practices

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Using AI in Admissions, Marketing and Beyond

Responsible use of AI tools in enrollment management is the hottest evolving topic for every admissions team. In this presentation, Dr. Reena Lichtenfeld, Vice President of Consulting Services at RNL, will get your college up to speed with the newest and most impactful ways to leverage innovative tools and strengthen your admissions and marketing strategies.

This presentation will include practical applications:

  1. Data-Driven Insights: Deepen your use of data analysis to attract students who are the right fit for your unique programs.
  2. Personalized Outreach: Explore strategies to connect with prospective students in a more meaningful way, based on their interests and goals.
  3. Streamlined Processes: Learn how emerging technology can improve your admissions efficiency and marketing workflows.
  4. Building a strong foundation is key.

The session will assess the best practices for implementing these tools effectively and responsibly, ensuring ethical use and data security. The valuable insights offered in this presentation can empower your university to navigate the future with confidence and ensure it continues to attract and support the best students.

Our Presenter

Dr. Reena-Lichtenfeld

Reena Lichtenfeld, Ed.D, Vice President of Consulting Services at RNL, brings more than 20 years of experience in higher education administration. Her areas of expertise include graduate, undergraduate, and online admissions; strategic recruitment and enrollment management/planning; and policy, accreditation, governance, and compliance. Dr. Lichtenfeld is a results-driven passionate higher education professional who brings a broad spectrum of proven tools and strategies to the table.