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Hot Topics in Higher Education: The Strategic Use of Financial Aid - How Colleges Manage the Challenge

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Presented by Wes Butterfield, Vice President, Ruffalo Noel Levitz Financial Aid Services Division


The pressure to manage discount rates has continued to steadily increase for colleges and universities nationwide, and meeting enrollment goals is more challenging than ever before. Yet even in these challenging times, the many institutions that are still able to leverage resources, keep discount rates in check, and navigate the current economy using advanced analytics, statistical resources, and expert insights are achieving their institutional goals.

Join this free webinar to learn how strategically awarding financial aid will help you accomplish your enrollment and tuition revenue goals.


About Wes Butterfield
Wes Butterfield oversees the financial aid services division of Ruffalo Noel Levitz. In addition to providing leadership for the division, he has served more than 40 small and large four-year public and private campuses across the United States throughout his consulting career at Ruffalo Noel Levitz. For more than 12 years, his primary focus has been assisting campuses with achieving enrollment and net revenue goals through the strategic use of financial assistance, increasing the effectiveness of student recruitment through ForecastPlus™ predictive modeling, and optimizing their enrollment management efforts.

Mr. Butterfield has helped his campuses achieve results such as:

  • An 18.0 percent increase in enrollment over five years for a campus in the Midwest. During this time the academic profile of the institution steadily increased, and average net revenue per student rose 15.3 percent.
  • A healthy 9.1 percent increase in fall 2014 for a campus on the East Coast. This was the fifth year in a row this institution hit its enrollment and net revenue targets.
  • Stopping a three-year decline in enrollment and helping this same campus increase its average net tuition revenue by 17.9 percent.
  • Increasing a campus partner’s net tuition revenue 25.8 percent while maintaining a steady enrollment increase over a five-year period.