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Relationship-Building and the Intersection of Enrollment, Marketing, and Technology

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​​To achieve your goals—to make your higher education institution sustainable even through calamities—you need to offer relevance to build relationships with people who will generate revenue for you. Your livelihood as an institution depends on your meaningful exchanges with a wide array of audiences—and individual constituents—every day. These exchanges are your tools to build relationships that, in turn, build sufficient trust that leads to transactions that build revenue. This session will address how enrollment, marketing, and technology can come together for your institution to most effectively build these critical relationships.

Our Speakers

Ken Anselment is Vice President for Enrollment Management at RHB. He joined the team in 2022 after 30 years in college enrollment, first at Marquette University (his alma mater) and then at Lawrence University. He is founder and host of The Admissions Leadership Podcast (“The ALP”), a series of conversations with people who have been climbing the leadership mountain in college admission and enrollment.

Erin Gore is Vice President for Client Technology at RHB, bringing 18 years of experience working with higher ed technology, marketing, and enrollment management. She joined RHB from Technolutions, where she served the Slate community for six years as both the General Manager of and a Senior Program Manager.

Alex Williams is Senior Vice President for Relationship Development at RHB, bringing more than 10 years of experience in enrollment management, technology implementation and strategic planning. He is co-founder of #EMchat, an online community for enrollment management professionals. Alex previously led our Slate and Related Technology practice after joining RHB from Technolutions.

Rob Zinkan, Ed.D., is Vice President for Marketing Leadership at RHB. He brings 25 years of experience in higher education with a focus on reputation enhancement, resource development, and the breaking down of organizational silos. Rob joined RHB in 2019 after 17 years at Indiana University in a variety of senior roles from campus-level vice chancellor to system-wide associate vice president.