Marketing & Digital Strategies Certification

Lead the Future of Marketing with AI, Data, and Strategy 

This Marketing & Digital Strategies Certification equips you to harness AI-powered tools, interpret complex data, and translate insights into high-impact marketing decisions. Through hands-on projects and real-world applications, you’ll learn to design data-driven strategies, optimize performance across channels, and bring innovative business ideas to life with confidence. 

This graduate-level certification includes three dynamic courses:

• AI-Powered Marketing Strategies (MBA 623): Explore how artificial intelligence is transforming modern marketing, from personalized customer experiences to predictive analytics and automated campaigns. Through real-world applications and hands-on projects, students will learn to use AI-driven tools to optimize strategy, enhance decision-making, and drive measurable business growth. 
• Modern Marketing Data & Analytics (MBA 679): Gain the strategic and analytical skills to lead modern marketing in a data-driven world by learning how to interpret, prioritize, and translate data into decisions that drive measurable results and strengthen brand value. This course prepares students to evaluate meaningful metrics, connect insights across digital and traditional channels, and confidently communicate marketing impact to leadership while balancing short-term performance with long-term brand growth. 
• Entrepreneurial Business Project Development (MBA 680): Discover how to turn ideas into a compelling, actionable business plan. This hands-on course guides students through researching, developing, and presenting a professional plan while applying key skills gained throughout their studies to identify opportunities and bring their vision to life. 

Whether you’re an aspiring marketing professional, a data-driven decision-maker, or a business innovator looking to leverage AI and analytics, this certification is designed to help you build the strategic, technical, data analytics, and creative skills needed to lead in today’s rapidly evolving digital marketing landscape. 

How Can This Certification Apply Toward a Graduate Degree?

This certification can be earned independently or applied as three of the ten required courses to complete the following graduate degree programs with an industry-aligned certification. 

• Master of Business Administration
• Master of Science in Accounting
• Master of Science in Applied Data Science
• Master of Science in Cybersecurity
• Master of Science in Organizational Leadership & Negotiation

Admission Requirements

If you are a current BPU undergraduate student or BPU alumni, please contact Graduate Admissions to discuss your requirements.

For consideration, applicants must submit the following admission requirements:

1. A completed application - Apply Now 
2. Official undergraduate and graduate transcripts (a GPA of 3.0 or higher is preferred)
3. An original essay of at least 250 words on the topic: "Why a Marketing & Digital Strategies Certification is important to my personal and professional goals."
4. A current resume
5. Two recommendations - Download the recommendation form here

All documentation, including recommendation forms and official transcripts, may be mailed or emailed directly to the Bay Path University Office of Graduate Admissions: