Marketing & Digital Strategies Certification

Lead the Future of Marketing with AI, Data, and Strategy 

This Marketing & Digital Strategies Certification equips you to harness AI-powered tools, interpret complex data, and translate insights into high-impact marketing decisions. Through hands-on projects and real-world applications, you’ll learn to design data-driven strategies, optimize performance across channels, and bring innovative business ideas to life with confidence. 

This graduate-level certification includes three dynamic courses:

• AI-Powered Marketing Strategies (MBA 623): Explore how artificial intelligence is transforming modern marketing, from personalized customer experiences to predictive analytics and automated campaigns. Through real-world applications and hands-on projects, students will learn to use AI-driven tools to optimize strategy, enhance decision-making, and drive measurable business growth. 
• Modern Marketing Data & Analytics (MBA 679): Gain the strategic and analytical skills to lead modern marketing in a data-driven world by learning how to interpret, prioritize, and translate data into decisions that drive measurable results and strengthen brand value. This course prepares students to evaluate meaningful metrics, connect insights across digital and traditional channels, and confidently communicate marketing impact to leadership while balancing short-term performance with long-term brand growth. 
• Entrepreneurial Business Project Development (MBA 680): Discover how to turn ideas into a compelling, actionable business plan. This hands-on course guides students through researching, developing, and presenting a professional plan while applying key skills gained throughout their studies to identify opportunities and bring their vision to life. 

Whether you’re an aspiring marketing professional, a data-driven decision-maker, or a business innovator looking to leverage AI and analytics, this certification is designed to help you build the strategic, technical, data analytics, and creative skills needed to lead in today’s rapidly evolving digital marketing landscape. 

Explore the online academic catalog for detailed course descriptions, program requirements, and additional curriculum information.

Start with a Certification. Continue Toward Your Master's.

Complete this certification on its own or apply the 3 courses toward the 10-course requirement for your MBA +C or another +C graduate degree.

Admission Requirements

If you are a current BPU undergraduate student or BPU alumni, please contact Graduate Admissions to discuss your requirements.

For consideration, applicants must submit the following admission requirements:

1. A completed application - Apply Now 
2. Official undergraduate and graduate transcripts (a GPA of 3.0 or higher is preferred)
3. An original essay of at least 250 words on the topic: "Why a Marketing & Digital Strategies Certification is important to my personal and professional goals."
4. A current resume
5. Two recommendations - Download the recommendation form here

Official Transcripts 

Official transcripts must be sent directly to Bay Path's Graduate Admissions Office from the issuing institution's records office either by mail or through a secure electronic transcript service (such as Parchment or National Clearinghouse). For transcripts sent through a secure transcript service, please select Bay Path University from the vendor's dropdown list to ensure the transcript is routed to the correct place. If an email address is requested, you can route to graduate@baypath.edu. Transcripts sent by the student are unofficial and will not be accepted.

How to Submit Your Graduate Application Materials

All documentation, including recommendation forms and official transcripts, may be mailed or emailed directly to the Bay Path University Office of Graduate Admissions: