Sue Hodgkinson
Women’s Professional Development Conference
Thursday, May 1, 2008
7:30 a.m. – 4:30 p.m.
Breakout Session A:
Creating Your Personal Brand
Sue Hodgkinson
Everyone has a brand—including you! Your brand, or operative reputation, is what comes to mind for others when they hear your name, sit across from you at meetings, pass you in the hallway or talk with you on the phone. Your brand has everything to do with your ability to be successful, achieve your goals, and enjoy your work. Each of us has the opportunity to proactively manage our reputation, or to abdicate that responsibility and face the consequences. At this interactive session, you will learn how to drive the process of creating and sustaining the leadership brand you choose to have, and to use The 5 P’s of Leadership Brand® methodology to keep your brand strong as you develop in your career.
Susan Hodgkinson is Principal of The Personal Brand Company, which she founded in 1994 and the creator of the proprietary Leadership Brand Management and Personal Brand Management methodologies. She is a leadership development expert, award-winning executive coach to Fortune 500 businesses, and a professional speaker.
