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Hot Topics in Higher Ed - Amplifying Digital Engagement During the College Search Process

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Presented by Vaughn Shinkus, Assistant Vice President of Digital Marketing Services, Enrollment and Student Success, at RNL


This webinar explores which search terms students use when looking for colleges online, how teens feel about new technology like automated chats, student attitudes and use of email, and differences in preferences between high school sophomores, juniors, and seniors. You'll gain a greater understanding of how to optimize your digital presence across multiple channels and various platforms to boost student engagement with every online interaction.