George C. Keady III, a member of the Board of Trustees from 2003 to 2016 and Chair of the Board from 2013 to 2016, always remembers Bay Path being part of his life. This was because he not only grew up in Longmeadow when a Friendly’s was on the corner of Longmeadow and Bliss Street, a hub for Bay Path students for decades, but his father, George C. Keady, Jr., was also a member of Bay Path’s Board of Trustees. George shared with me how over the years they would host Bay Path students in their home, and I was always delighted to hear our history from his perspective. He also inherited from his parents a strong sense of philanthropy and giving back to the community. A Longmeadow resident, it was only natural that George would, in turn, donate his time, talents and treasure to Bay Path and become a member of our board. Over the years, he served on the executive, finance, and HR and compensation committees. Yet, it was his sincere desire to provide a meaningful connection between the Board of Trustees and the Bay Path community that defined his tenure. It was not unusual to see George at an event, a gathering on campus, or working out at the Breck Fitness Center. Whatever the occasion, his presence and words were received with sincere appreciation by all. While Chair, George and his wife, Jackie, contributed to the “Charting New Paths” campaign, and the reception area in the Philip H. Ryan Health Science Center is named as the Keady Family Reception Area in recognition of their support. In honor of his retirement from the board and in celebration of his work at Bay Path, Jackie made a gift to the Student Internship Fund. As you will read, life experience is very important to George. Meanwhile, he pursued a successful investment advisory career. In 2017, he received the Distinguished Advisor in Philanthropy Award from the Community Foundation of Western Massachusetts in recognition of his work with clients to encourage philanthropy in the region. George is faithfully carrying on his family tradition—philanthropy with a purpose.
Could you share a bit about your life journey and career?
I was raised in Longmeadow by two parents who were very committed to the area, and emphasized hard work and giving back to your community. I attended Longmeadow High School and graduated from Saint Michael’s College in Vermont. In the early ’80s, I returned to the area and entered the investment advisory business with Kidder Peabody/Paine Webber. The company was eventually acquired by UBS, one of the world’s largest investment advisory firms. Currently, I work at UBS as Managing Director for Wealth Management. My wife, Jackie, and I have raised our family locally and have enjoyed living in Western Massachusetts.
What are you most proud of in your career?
Gaining the trust and confidence of my clients has allowed me to develop a strong investment advisory business for over 30 years. Along with my team, we have built a practice that serves individuals, families, and small business owners that is recognized and respected throughout the region and nationally. My professional success has allowed me to have a good, balanced life. As a result, my family has made it a priority to give back whenever we can.
What is one regret that you have in your career?
One possible regret is that I never took advantage of opportunities presented to me outside the region. On the other hand, “staying put” has worked out pretty well for me.
What advice would you give to students at Bay Path who are setting out on their own life journey?
I strongly recommend that students gain experience, especially early in their career, that is broad-based, and exposes a person to areas that might be outside their comfort zone. Once you latch on to the opportunity that seems to be the right fit—work hard and be passionate every day. Finally, don't be afraid of change, and embrace it when and wherever possible.