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Hot Topics in Higher Education: Boosting Productivity and Results: Maximizing the Enrollment/Marketing Relationship

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Presented by Dr. Kathleen Cross, Executive Vice President at KelmscottEDU and Adjunct Professor in Bay Path University’s MS in Higher Education Administration Program


A good working relationship between the marketing and enrollment departments on college campuses is more critical than ever. Learn practical ways to make this relationship more efficient and effective so your institution can thrive. This presentation will also cover the results of KelmscottEDU’s national 2018 National Enrollment and Marketing Partnership Survey, which reveal the overall health of this dynamic relationship, changes universities are implementing to strengthen the relationship, and strategies being used to improve enrollment results.


About Dr. Kathleen Cross
Dr. Cross brings significant higher education and technology expertise to Bay Path University. With experience working in both U.S. and international universities, Dr. Cross is a former Vice President of Enrollment, Chief Technology Officer, and Dean of Studies Abroad. She has served in other leadership positions at Fire Engine RED and Qualia Computing, a biomedical/technology company she helped found and part owned. She has also held several other administrative and teaching positions at universities including Saint Louis University and California State University. Read her full bio here.