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Enrollment Management Concentration

This is a 12 course (36 credit) program. Designed for students interested in careers in college admissions, financial aid, and enrollment marketing. Students will gain an understanding of the fundamentals of student recruitment, changing demographics, the dynamic between admissions and financial aid, federal aid policy, and the marketing of colleges and universities to prospective students and families.


Core Courses (8 courses): MHE 500, MHE 620 , MHE 627, MHE 635, MHE 640, MHE 645, MHE 650, MHE 670

Electives (choose 4 courses): Students can select from a wide number of approved graduate electives, and can check with their advisor for help selecting electives from the Higher Education Administration, Nonprofit Management & Philanthropy, Communications & Information Management, or MBA programs that interest them.


This degree can be done alone, or combine it with the Ruffalo Noel Levitz Certificate in Enrollment Management Program at no extra cost! 

Curriculum & Schedules

Code Course Name Credit Hours
MHE500 Introduction to Higher Education Administration 3

This course provides a basic introduction to the administration of colleges and universities in modern-day America, including the role and purpose of various functions and departments and major organizational participants (e.g., faculty, students, administration/staff, board). Current topics affecting University and university operation are reviewed and the impact of state and federal policy on institutions is explored.

MHE620 The Contemporary College Student 3

This course provides an overview of the diverse groups (traditional and otherwise) who currently comprise the student population of colleges and universities, campus environments and their varied impact on student learning and identity formation, and the various cultural contexts which shape and influence student life and identity. Specific attention will be given to the implications for various areas of administrative practice within colleges and universities, (e.g. student affairs, development and alumni relations, enrollment management, academic affairs, and marketing).

MHE627 Enrollment Management Principles and Practices 3

This course is a comprehensive overview of the field of enrollment management. It examines how enrollment management strategies shape the recruitment and retention practices within educational institutions. Students will learn or deepen their understanding of concepts, practices, and techniques associated with successful enrollment management. Students will create a written analysis of an actual enrollment plan that includes marketing, communication, recruitment, and retention strategies.

MHE635 Student Personnel Services in Higher Education 3

This course provides students with an introduction to student affairs practice in higher education. The course will examine the historical, philosophical, and theoretical roots of the profession as well as the nature of the work student affairs professionals perform, the skills and competencies underlying the work of student affairs and the professional standards of the profession. Specifically, students will be introduced to the student affairs profession, the roles and functions of professionals in the field, the populations served, the University and university settings where the profession is practiced, the skills and competencies necessary to be a professional in the field. They will also gain awareness of current issues regarding students and student affairs in higher education.

MHE640 History and Economics of Higher Education 3

This course is designed to provide a conceptual overview of the history of higher education and the forces which shaped it. Specific attention will be given to the broader political, social, cultural, and economic context within which higher education was established and continues to develop today.

MHE645 Higher Education Marketing and Communications 3

Students will explore how targeted communications and marketing strategies support an institution’s enrollment management goals. Students will apply marketing best practices and research to enrollment management, examine the use of different technologies in marketing to prospective students, and explore methods for evaluating a strategic enrollment plan. Students will create communication goals and strategies, integrate technology tools into an enrollment communications strategy, and assess the effectiveness of a strategic enrollment communications plan.

MHE650 Leading Change Through Research in Higher Education 3

This course is designed to give students the opportunity to lead meaningful change through creating an original research project in higher education. During the course, each student will design a significant project (applied independent research) pertaining to a higher education management issue or problem. This course focuses on specific methodologies and frameworks for analysis to use in preparation of the research required for their individual capstone project. The course focuses on creating working drafts of the first four chapters of the research project (Introduction, Literature Review, Theoretical Frameworks and Methodology).

MHE 650 and MHE 670 have been designed as complementary “sister” courses to be taken as a sequence. Assignments in the MHE 650 course allow students to hone and refresh research strategies and skills to guide them through the initial phases of the capstone paper that will be completed in MHE 670.

In combination, the two courses work to provide students with the following three goals:
1. A deeper understanding of some of the challenges facing higher education;
2. A strong command of the analytical tools students have learned during the MHE program, which they can selectively utilize to effectively address those challenges; and
3. An appreciation of his or her own potential to be a change agent.

These goals will be achieved through a blend of readings, reflections and assignments, which in combination will “cap off” students’ learning in their respective graduate programs.

MHE670 Capstone: Advanced Management Seminar 3

This course is designed to provide students with the opportunity to apply and demonstrate their mastery of new skills and knowledge. Each student will complete and publicly present the results of a significant project (applied or independent research) pertaining to a higher education management issue or problem. Students will begin their project design while enrolled in MHE 650. Students will also complete a learning outcomes portfolio.