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The Path Forward

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Student Learning Outcomes

Upon successful completion of the MS in Digital Marketing program graduates are able to: 

  • Describe the key elements of a digital marketing strategy. 
  • Explain the role and importance of digital marketing in a rapidly changing e-commerce landscape. 
  • Demonstrate knowledge of the impact of digital technologies on the marketing profession.
  • Demonstrate an understanding of the evolution of Web 2.0 & 3.0 technology and its impact upon communication and digital marketing.  
  • Demonstrate an understanding of cultural and global perspectives as they apply to
    e-commerce, digital media and communications. 
  • Demonstrate proficiency with digital marketing tools such as SEO, SEM, social media and  blogs. 
  • Evaluate appropriate legal and ethical standards pertaining to e-commerce, communications, and digital marketing. 
  • Demonstrate the effectiveness of digital marketing campaigns using data analytics and  visualization tools.