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Bachelor of Art in Communications

Communications is one of the most transferable degrees. You can use it in most every industry from technology to biochemistry and from psychology and education. 

Students focus on how people use messages to generate meaning within and across all kinds of contexts, cultures, channels, and media. Students will get a great three-dimensional learning experience from practicing professionals, communication scholars and business leaders.

Student will learn about: 

  • Mass Communication and Media: Students will research and analyze mass media as a system of interrelated forces, including historical foundations, technological advances, economic dynamics, regulatory constraints, and ethical concerns. They will apply the concepts of social and legal regulation as they evaluate the use of existing and emerging communicative materials.
  • Interpersonal Communication and Culture: Students will be able to use communication theory to analyze and evaluate individual, group, and mass media messages. They will evaluate the complex relationship between communication/media theories and then use their creative skills to develop a diverse set of individual, social, and professional practices.
  • Organizational Communication/Public Relations: Students will be able to apply, one or more communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues.
  • Media, Technology and Social Communication: Students will be able to create communicative materials that incorporate communication theory, audience analysis, and persuasive strategies. They will also demonstrate proficiency in one or more professional media writing or broadcast applications.

Course Requirements

Code Course Name Credits
BUS226 Principles of Marketing 3

A survey of the marketing structure for the creation, research, and distribution of goods and services for all types of corporations is examined. Specifically, the fundamentals of the marketing mix: product development, promotion activities, price objectives and placement of goods or services will be explored. Students will also examine how communication, distribution, and exchange activities affect consumer behaviors.

BUS245 Social Media & Electronic Business 3

Business today is not conducted like it used to be. Internet is such an important element of all exchanges and everyone needs to know how to communicate or face being left behind in employment, business transactions or life in general. The course covers the World Wide Web, the Internet with a strong focus on sound media such as linked in, facebook, twitter, myspace and blogs. Prerequisites: BUS 226

CIT210 Intercultural Communication 3

This course focuses on communicating effectively in a culturally-diverse world. Students receive a solid grounding in Cultural Anthropology combined with Interpersonal Communication theory and practice to develop knowledge and skills essential for communicating effectively across cultural borders. Through lectures, small group discussions, research projects, videos, and guest speakers, students learn first to identify other peoples cultural patterns and then to analyze strategies for adjusting their own communicative styles to resolve and to avoid intercultural conflicts. Students demonstrate proficiency in intercultural theory and practice through writing assignments, including a formal cross-cultural research paper; oral presentations; and a variety of class activities and assignments. Prerequisites: ENG 114 and ENG 124

CMS100 Intro to Mass Communication & Pop Culture 3

This course introduces students to the information age and its significance in our personal and professional lives. Students explore mass communication from the perspectives of advertising, film, journalism, public relations, radio, and television. Other topics may include multimedia and interactive technology, the Internet and international communication.

CMS110 Human Communication in a Digital World 3

This course provides students with a survey of the field of human communication. Students will explore the symbolic nature of both verbal and nonverbal communication in several contexts including dyadic, small group, intercultural and organizational settings. Within and across contexts, students will study fundamental communication processes such as message construction, listening, persuasion, deception, and relationship development.

CMS130 Media Lab: Communication Technology 3

Mass Communication is changing more rapidly now than at any time in the past century. Journalists, public relations practitioners, corporate communicators and professionals in any discipline or industry are expected to know how to use a range of storytelling forms to reach their audiences. Today's professional {at all levels) should be able to gather and edit simple text, graphics, photos, audio and video as well as use the latest social media, and analytics dashboards. This interactive course will examine those changes and provide valuable "how-to" practice in communication technology and content delivery. As students learn about communication technology in the Media Lab, they will become more familiar with the hardware, software, and devices used in the industry as well as in varied disciplines and workplaces. Communication technology is the fusion of computer science and electronic media --offering skills and opportunity to present, share, distribute and manage information.

CMS200 Principles of Public Relations and Advertising 3

This course will examine the principles of public relations and advertising. Areas of discussion include: organizational aspects, the environment (workplace and marketplace), fact finding, planning and programming, implementation, evaluation and audience analysis.

CMS213 Writing for the Media 3

This course provides students with an overview of the writing process involved in the creation of content for both traditional and 'new' media. Students will learn the stylistic differences inherent in the construction of news stories, ad copy, marketing pieces, etc. Concurrently, they will analyze specific target audiences in order to achieve clearly formulated rhetorical objectives. Through lecture, discussion, and projects, students will gain an understanding of the varied contexts within traditional media, such as TV, radio, newspapers, and magazines, along with the changing trends found in newer forms of social media, such as e-zines, blogs, and podcasts. Writing used in internal (corporate/organizational communications) and external (public relations, marketing) communications will also be included.

CMS303 Gender & Communication 3

A survey of the research investigating how the concept of gender is socially constructed and defined through communication practices, how individual gender identities are communicatively constructed, and how gender identities affect communication practices. Prerequisite: ENG 124

CMS320 Multimedia Journalism & Professional Writing 3

This course introduces the skills necessary for reporting and writing in multiple media formats. Students will learn how to put together stories for the Web with video, audio, and graphics as well as text. Using simple hardware and related software, students will be introduced to the technical side of writing and communication. Multimedia Journalism and Professional Writing gives students a chance to experience the challenges faced by all working journalists and strategic communications professionals. Students will learn how to use interactive media techniques and theory to tell compelling stories using still photography, video, audio and mobile devices. The class incorporates lectures, online lessons and hands-on opportunities to explore best practices for different storytelling platforms and analytics for feedback.

CMS499 Communication Internship 6

LAR400 Capstone: Conflict & Consensus in Our Contemporary World 3

Students will conduct research, possibly collaboratively, into self-selected aspects of contemporary culture. Once topics are approved, students will use appropriate research methods and report their findings objectively, thereby generating the content of projects in a variety of media (audio, video, graphic design, print, etc.). The scope of these final projects will be significant and represent a capstone achievement. Prerequisite: Senior status

WEL100 Women as Empowered Learners & Leaders 3

Women as Empowered Learners and Leaders is an interdisciplinary course, designed to give all students entering Bay Path University a common experience and foundation for their education. This course is an introduction to the University, to academic study, and to various approaches to thinking about personal potential, to understand the process of becoming a learner, and a leader, and composing a life, to appreciate beauty, and work actively toward establishing community and justice in the context of being a woman at the beginning of the 21st century.

WEL200 Present Yourself/ Public Speaking 3

WEL310 Strategies for Career and Personal Growth 1

(This course is graded Pass/Fail.) In their junior year before the opening of the spring semester, baccalaureate degree students will be offered a special opportunity to learn up-to-date information about the current work world in an intensive two-and-a-half-day workshop format. Students will meet successful professionals who will discuss the challenges and opportunities of their respective fields and help students prepare for interviews as well as learn how to navigate the early stages of their new careers.

WEL400 WELL in Practice 3

By WEL400, you will be ready to blend all the skills you have learned during the WELL program—leadership, critical thinking, research, writing, analysis, and public presentation—with a community service project. Empathy, respect, and tolerance are the core human values that are stressed. It’s what every good leader needs to confidently show the way.