Hot Topics in Philanthropy Breakfast Seminar
Communicating in a Digital Age: How the Rules Have Changed for Nonprofits
January 8, 2010
7:30 a.m. to 10:00 a.m
Registration and continental breakfast beginning at 7:30 a.m.
Blake Student Commons
FREE and open to the public!
As nonprofit organizations, we are keenly aware of our multiple audiences and stakeholders. We also know we are in a digital age of communications, but what does that really mean for your organization?
Is now a good time to start a blog, tweet, and make updates to your website or e-newsletter? Should your annual report and newsletters just be online? Do you really need to be on Facebook?
How do you decide how to communicate online?!
Brian Reich, author of Media Rules! provides a framework for understanding our technology driven environment and how best to harness the appropriate digital tools to communicate your mission, vision and purpose. Panelists, Suzi Craig, Director of Marketing, Fathom and Megan Pete, Director of Development, Food Bank of Western MA will share their organizational challenges and successes on this topic.
Keynote address:
Brian Reich, Managing Director of little m media and author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
Panel Presentation
Suzi Craig, Director of Marketing & Engagement for Fathom
Megan S. Pete, Director of Development & Marketing, Food Bank of Western MA
For more information on this event contact Mary Lynes at 413.565.1056.
Our 2010 co-sponsors:
The Graduate School at Bay Path College - The M.S. in Nonprofit Management and Philanthropy/Graduate Certificates in Fundraising Management and Nonprofit Management
