NMP 645 — Marketing Principles and Techniques for Nonprofits
Nonprofit Management and Philanthropy
3 Credits
This course examines practical strategies and trends in marketing for nonprofit organizations. Topics include the role of marketing in nonprofits, marketing research and planning, marketing’s impact on organizational revenue, relationship between marketing and fund development, types of marketing tools and strategies, audience identification and development, and role of staff and board of directors in nonprofit marketing.
Offered
