NMP 641 — Capital Campaign and Major Giving Management
Nonprofit Management and Philanthropy
3 Credits
This course covers the basics of how to prepare, plan, manage and implement a capital campaign in the nonprofit context. Special topics will include financing the campaign, case statements, campaign structure and volunteer networks. Students will understand the capital campaign process from a theoretical and applied orientation. In addition, students will learn about major gift fundraising dynamics including key marketing concepts and donor perspectives, organizational prerequisites for an effective major gifts fundraising program, the Moves Management model and process, major gift solicitation techniques and strategies, and important issues with relevance to major gifts fundraising, e.g. gift agreements, proposals, gift clubs, prospect reporting and tracking and ethics.
