MHE 627 — Enrollment Management Principles and Practices
Higher Education Administration
This course provides an introduction to enrollment management theory and practice in higher education. Specifically, this course examines research and theory focusing on student demand for higher education, college choice, recruitment and marketing, public aid policy, retention and student success, and best practices related to enrollment management. Students will demonstrate factors influencing both demand for higher education and student choice of institutions, with focus on the role of public financial aid policy in access and choice.