MBA 601 — Entrepreneurial Marketing Strategies
MBA
3 Credits
This course focuses on recognizing and capitalizing on new opportunities by exploring unique marketing strategies necessary for new business startups, growth businesses, or launching new products; strategies that are often constrained by limited resources. Topics covered include creating a marketing concept and competitive distinction, understanding the similarities and differences between consumer and business behaviors in order to develop market potential as identified in market research, developing pricing policy, and delivering the final service and/or product to the customer. A strong emphasis is placed on branding as a strategy.
Offered
