MBA 601 — Entrepreneurial Marketing Strategies
MBA
3 Credits
This course focuses on recognizing and capitalizing on new opportunities by exploring unique marketing strategies on a limited budget that are necessary for new business startups, growth businesses, or launching new products. Topics covered include creating a marketing concept and competitive distinction, understanding the similarities and differences between consumer and business behaviors to develop market potential based on market research, developing pricing policy, and delivering the final service and/or product to the customer.
