CIM 640 — Strategic Innovation
Communications and Information Management
The major impact of growing information technology, whose core is innovation, has resulted in the great change it has caused in the way the world now conducts business. Students in this course study and apply three different strategic approaches to innovation: From a historical perspective, students learn about the major issues and developments in technology and their various effects in the market on individuals, organizations, society, and culture. From the analytical perspective of the ―innovator’s dilemma,‖ students learn about both incremental and radical innovation in both service and manufacturing industries. And finally, from a creative perspective, students learn how to bring to market a ―revolutionary new business concept‖ that forces most organizations to change their ways of seeing and conducting their businesses. Information technology’s impact upon organizational and societal structures sits at the heart of strategic innovation, and students emerge from this course knowing how to identify, analyze, and apply it to both historical and contemporary ventures while maintaining legal and ethical values.
Requirements and Prerequisites
Prerequisite: Successful completion of 5 CIM courses.