CIM 610 — Business and Information Strategy in a Global Environment
Communications and Information Management
Modern organizations are faced with a variety of rapidly changing communication and information technologies that can threaten the very core competencies upon which the organization had been built. Add to this the rise in global competition and a persuasive argument could be made that today’s managers are facing bigger threats and challenges than ever before. Drawing from relevant conceptual frameworks this course will examine business and information techniques for implementing effective strategies in today’s global environment. Several of the topics covered in this course are: Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, industry analysis, the Value Chain and SWOT analysis techniques.